Millennials. A generation that is known to shake up the current systems in place from brick and mortar stores to the healthcare industry. This is the largest generation in the United State’s history and it’s important for the healthcare industry to start directing their efforts to this generation.
This is a generation where only 61 percent have a primary care doctor out of the 83 million Millennials in the United States. This generation is the most educated and is always willing to take their business somewhere else that will appreciate and understand their personalized needs.
With this in mind, Millennials are consumers of their health and empowered patients. Millennials are consumers of their health for several different reasons. Millennials are less likely to wait for results, would like to make their appointments over the Internet, would like the ability to speak with physicians and nurses over telemedicine practices and want to implement other digital health into their daily lives.
This is because it’s more effective and efficient for this generation. As consumers of their health, Millennials are empowered patients. Millennials are more opt to use mobile apps and manage their healthcare records to understand the diagnosis. As a generation who grew up in a timeframe the internet was just starting, but learned to grow with this technology, Google can be their friend.
What are these tech savvy, empowered patients looking for in healthcare?
40 percent of Millennials state that telemedicine is an extremely important option. With over seven million patients using telemedicine practices, it’s technology that has adapted with its patients needs in mind. Telemedicine helps keep patients engaged with their health because it creates convenience from speaking with doctors and not having to physically go to the doctor. In return, this helps keep appointments that have been made.
Furthermore, for Millennials, it helps lower the overall cost to visit the physician which is one of the main concerns for this generation.
Millennials are known to want fast and convenient care. Millennials are going to a primary care physician as one of their last resorts. This could be for a number of reasons from the wait time to a lack of technology. Over 34 percent prefer to go to retail clinics and 24 percent prefer acute care clinics. With that in mind, personalization is a must.
As a generation with the highest rates of debt, Millennials are searching for the best deal. Over 41 percent of Millennials request the cost of a procedure, doctor visit or prescription before going through with the recommendation. This is simple because the treatment cost way too much money.
With the implementation of technology which creates more convenient and better costs, the Millennial generation might start to find their primary care physician. As a leading generation of empowered and consumer centered patients, it’s imperative for the healthcare system to continue to advance for its new generation of consumers.
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